Promote clients – not yourself.
You won’t find me on social media promoting my firm or me. The only awards I’ll spend precious time and resources applying for are ones that recognize my clients. (I have received enough awards in my career.) The trust and appreciation I earn daily from clients and teammates are validation enough.
I work on every account. I also hire contractors to create account teams. So do most other agencies – but they usually don’t talk about it and position contractors as employees on their websites. I pride myself on being an open book. I have worked as a contractor myself for other agencies. I will always tell you the truth about my business model, costs, feedback from journalists and more.
Treat everyone with respect and kindness.
CEOs, assistants, contractors, competitors, baristas. It is my intention to treat everyone with dignity, respect, kindness and compassion – and to only work with those who afford my teams and me the same courtesy in return.
Cultivate work that makes you happy.
Anyone who knows me knows how passionate I am about my work. While I craved the bylines and recognition when I was younger, today I thrive by serving others and using my talents to help organizations achieve their goals. I gravitate toward people, industries and activities that make my heart sing. And I encourage everyone on my teams to engage in ways that bring them similar fulfillment.